Character sheet
Alba
a.k.a. Mrs. Pink
- Speciality
- Bringing order to chaos (marketing, CRM and data)
- Experience
- 5+ years
- Track record
- 40+ accounts
- Crew
- 8 specialists
- Known for
- Cool head, easy laugh
- Weakness
- Leaving a tip
I’ve spent more than five years working on other brands’ marketing. Over forty accounts: a sportswear brand, a law firm, a campsite… No two were alike, and that’s what I love most about every project.
Over the years I’ve learned that almost no company needs more ideas. What it needs is to know which of the ones it already has are working. So that’s where I start. I look at your numbers with the curiosity of someone opening a stranger’s drawer, find what brings you customers and what’s eating your budget, and explain it in plain words so we’re on the same page.
I don’t do it alone. We’re a team, each with her own obsession: ads, words, data, getting customers to come back. You talk to me, and together we make things happen.
No strings attached. You get three improvements in writing, whether you hire me or not.
Character sheet
Alba
a.k.a. Mrs. Pink
Accounts I’ve led as project manager
Cool head
Gut feelings are great for picking a partner. For splitting a budget, I’d rather have data.
No jargon
Marketing has a bad habit of saying simple things with very strange words. Not here.
Always tip
I like you to leave with a little more than you came for. It’s a habit, and I have no plans to break it.
In Reservoir Dogs, every robber is given a colour. Mr. Pink gets pink and protests, offended, like someone who’s just unwrapped the ugly socks at Secret Santa. In the end, he’s the only one who keeps his head.
It felt like a good starting point: the colour nobody wanted, worn by someone who’s happy in it. I only changed one thing. He refused to leave a tip. I always do.
Fifteen minutes to look at your brand with fresh eyes. And if we don’t end up working together, you keep three improvements and a good chat.